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Koko Kanu - Promotional Animation | Brand Campaign
We created a seasonal brand campaign shaped around the brand’s signature flavour, after identifying the summer as an ideal launch time to capitalise on the success of flavoured rum and cocktails.
As the campaign’s hero piece of content, we created a 2D animated launch film. The animation invited viewers into the Koko Kanu world, bringing them on a colourful adventure to discover the brand’s heritage. In order to ensure that the animation appealed to a wide audience, we created relatable characters who formed part of the Koko Kanu cocktail journey.
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